Accra, Ghana - hrdsme18
An executive responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. Daily tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies. A great business leader as well as great marketing leader, responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services. While the sales and promotions department looks to the SME for guidance and direction, executives count on you for profitability and results. Operating at the center of the marketing department, these professionals must have extraordinary communication skills.
Requirements
- Applicants should be holders of High School diploma, Higher National Diploma or Degree
- Intimate understanding of traditional and emerging marketing channels.
- Excellent communication skills.
- Ability to think creatively and innovatively.
- Budget-management skills and proficiency.
- Professional judgment and discretion that comes from years of experience in the field.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
